Depending where you look it from, this prize could be better than Project Runway's since there is the possibility for more brand awareness.
They're planning to come to Dallas during the first week in May. I know plenty of designers who want this chance.
If you're interested, e-mail the Casting Director Michelle Redwine (email@example.com) to pre-book an on-camera interview. Some great things to include in the email are a short bio, website or blog links, self pictures and portfolio pictures (be it garments, sketches, mood boards, etc). Good luck to all local designers!