Tuesday, March 16, 2010

[MARKETING + MEDIA] What Does Your Cover Communicate? Dallas Can't Color Me Sprung

I know Dallas lost it's place as a fashion capital some odd years ago but it still clings to hope. You can tell because the fashion periodical F!Dluxe is still going strong. It started out as a few pages in weekly newspaper and soon evolved into it's own monthly (free) glossy.

I occasionally like to tear out pages for posters. This month's cover would be one such poster. The colors in the headpiece are so vibrant and the necklace is just cool.

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To me, this cover promises a lot about the main spread, as does any cover of a magazine. It creates an ambiance and sets the attitude of the magazine - that is the purpose of a cover. Looking at the inside feature, however, was a little lackluster. The cover has beautiful, bold colors, but the first pages of the spread give us nude neutrals and a little black dress that's been done so many ways so many times. It's not really new and exciting.

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Enter page three and we're treated to the Dallas color of the season: blue. This is gonna be a hard season for me (-__-). But the shape, the attitude, the texture - now we're talking (McQueen). The other styles are still cute with little wow (and neutral - where's the color you promised?) but they countered the first page's tagline "...THE SEASON TO DOWNSIZE..." I don't hate them - honestly - I could do with more metallics in my closet, especially girly, poofy ones but I'm getting a mixed message here.

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I was expecting something a little bit more like this month's Vogue Italia Beauty.

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Yeah, it's more about beauty and make-up but the concept goes more with the F!Dluxe cover. It would have been very awesome to see those colors expressed in a similar spread, clothing and all.

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Pictures via Sandi In The City

I've read a lot of little blurbs about Dallas fashion from outsiders' point of view and they're not gonna get any better until we take chances. But, hell, I'm one to talk... I really like my basic black. It's like a left-over residue from my Hot topic days. McQueen's tights, though, would be a perfect transition into the land of color. *covet-covet*

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