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Monday, April 04, 2011

[COOL MARKETING] Havianas Sandal Promotion

Havianas Sandals, Cool Marketing Idea, Fashion Marketing

Havianas Sandals, Cool Marketing Idea, Fashion Marketing

International shoe company Havianas recently sponsored a merchandising competition for Dallas Career Day. I had a booth pimping my web and logo design services two tables down from them and this cute piece of swag caught my eye.

The competition and their booth centered around promoting their new customizable sandals coming out sometime this month. I'm sure the tiny-sandal-and-chapstick combo was hard to resist for the fashion students attending the local style symposium. Thumbs-up for creativity and functionality - you can't have too much chapstick.

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